Music marketing post #2

 A music marketing project was assigned in my media studies course. In the project, I construct a marketing strategy for a brand-new musical artist with the help of 3 other students and a provided song. We demonstrate our marketing strategy for the artwork. Leon Bridges' "coming home" was the song that was provided. Leon Bridges, the artist, is a soul musician, therefore we began by learning about other soul musicians' marketing techniques. Each of us participated in the research in a different way. Researching Leon Bridges and Adele's marketing strategies for the intended audience was my responsibility. 

      To compile the knowledge we learned from our research and use it to develop our own music artist marketing. We did a good job of settling on the campaign's precise details. As an illustration, consider the age range we've chosen and the campaign's marketing strategy. Some of the marketing tactics were my ideas. One is that since millennials are our target demographic and they tend to be frugal with their money, we should limit the amount of merchandise we advertise to them. They won't buy t-shirts or posters, for example. 

The trouble began when figuring out the conclusion of the music video due to all of us having different ideas. When we did one to a conclusion usually it would split into two and two because two of us blended our ideas and thought it worked perfectly meanwhile the others did the same. We did end up settling on a story line about a girl receiving letters from her lover and him coming home. The part of the coming is what led us to so many ideas and ways we could show that. I am glad that we figured out what to do and I like our end result.  

At the end, we finished our presentation and I think it went pretty well. When we presented I was really nervous but I think it went well and I liked the critiques given. I feel it is going to help me improve later on.

        In the project overall I learned about the process of making a brand and all the little aspects of the making such as the way you market your artist. The filming and the idea making I think is going to prepare me for the Cambridge portfolio project. In the portfolio project I have to film and create a 2 minute video and filming the video and reading the critiques, I think is going to prepare me and know what to avoid doing.